Scripps files a DMCA Notice to take down NASA video from YouTube

NASA’s Curiosity Rover landed safely on Mars today. NASA uploaded video of the event to YouTube. Then, Scripps filed a DMCA Notice and the NASA video was removed. Not sure why Scripps believed it owned the video that came from NASA but it is clear that the DMCA it filed was erroneous.

As reported by Mashable: “It’s entirely possible that Scripps used video from the NASA live UStream feed (which, ironically, is copyright-free), uploaded it to YouTube before NASA did — and that YouTube’s algorithm blocked the NASA video on suspicion of copying something that was already there.

Still, the incident is a perfect case study in why YouTube needs to tweak its Content ID system — at the very least, by putting respected entities such as NASA on a white list, making it much harder to block their content with a simple request.

UPDATE: Here’s the official apology statement from Scripps: ‘We apologize for the temporary inconvenience experienced when trying to upload and view a NASA clip early Monday morning. We made a mistake. We reacted as quickly as possible to make the video viewable again, and we’ve adjusted our workflow processes to remedy the situation in the future.’”

More on this as information becomes available.